Feature: Decrypt - Remilia Launching Milady Social Media Network (2025)

September 19, 2025

Decrypt covered the launch of our RemiliaChat social media initiative, examining how we're building alternative social infrastructure to address shortcomings in existing platforms. Writer Ryan S. Gladwin explored our approach to creating community-driven social media experiences and the technical innovation behind our social credit scoring system.

Platform Overview

The coverage details our two-phase approach: RemiliaNET as the initial social identity layer, followed by the full RemiliaChat platform. As Chief of Staff Michael Dragovic explained to Decrypt: "RemiliaNET is the identity service layer of Remilia Chat. We're launching it now prior to releasing full social features to begin the onboarding process."

Launch Coverage

Community Anticipation: The article captured the excitement around our mysterious countdown campaign, including the community's creation of the "What did CULT mean by this?" meme that built anticipation for weeks leading up to the announcement.

Cultural Positioning: Decrypt positioned our social media initiative as serving the "diaspora of chan culture," recognizing how our community represents users seeking alternatives to mainstream platforms.

Launch Strategy: Coverage of our phased rollout approach, beginning with RemiliaNET profiles before expanding to the full RemiliaChat platform experience.

Community and Cultural Impact

Internet Culture Analysis: The article explores how our community represents the "diaspora of chan culture" and addresses the need for alternative spaces as traditional platforms become increasingly restrictive.

Community Engagement: Recognition of our community's deep internet culture roots and how members participate across multiple platforms and projects within our ecosystem.

Cultural Mission: Coverage of our broader vision to influence internet culture beyond just crypto and NFTs, positioning social media development as part of cultural preservation efforts.

Discourse Philosophy: Discussion of our commitment to creating spaces for "hard online discourse principles" and quality conversation over viral engagement.

Coverage Highlights

Launch Anticipation: Decrypt captured the weeks of community excitement around our mysterious countdown, including how members created and spread the "What did CULT mean by this?" meme while speculating about the announcement.

Community Characterization: The article positioned our audience as the "diaspora of chan culture," recognizing how we serve users seeking alternatives to increasingly restrictive mainstream platforms.

Cultural Analysis: Coverage of our community's deep roots in internet culture and dissatisfaction with the "perceived degradation of society" reflected in current social media platforms.

Launch Strategy: Recognition of our phased approach, starting with RemiliaNET profiles before expanding to full social features, demonstrating strategic platform development.

Content Moderation Approach

The coverage addresses our nuanced approach to content moderation, balancing free discourse principles with practical platform management needs. The article notes our design-focused moderation philosophy where "90% of moderation comes from the way you design the layout of your site."

Cultural Context

Decrypt positions our initiative within broader conversations about social media alternatives and the "diaspora of chan culture," recognizing our community's deep roots in internet culture and dissatisfaction with mainstream platforms.

Market Differentiation

The article explores how our approach differs from existing social media platforms by:

  • Emphasizing anonymity and pseudonymity over real-name identity
  • Using achievement-based rather than algorithmic engagement metrics
  • Integrating blockchain-based rewards and identity verification
  • Focusing on quality discourse over viral content

Development Process

The coverage highlights our experimental approach, noting that we've "experimented with dozens of platforms in the past five years" to understand what makes platforms successful and sustainable.

Our Perspective

We appreciate Decrypt's recognition of the sophisticated technical and cultural framework underlying our social media initiative. The coverage accurately captures our vision of creating gathering spaces for "radical thought" and "hard online discourse principles."

The article's attention to both our technical innovation and cultural mission demonstrates understanding of how we're building infrastructure that serves our community's specific needs while potentially influencing broader internet culture.

Future Implications

The coverage positions RemiliaChat as part of a broader movement toward decentralized, community-controlled social infrastructure, with potential implications for how online communities organize and communicate.

Read the Full Coverage

Read the complete analysis at Decrypt →

Originally published September 19, 2025, by Ryan S. Gladwin


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